Marketing and Design
“Applying my digital arts expertise to the creative problem solving involved in brand design is a fitting challenge for my broad skillset. I am always looking for new and engaging ways to reach an audience through innovative means.”
James is the Marketing Manager at Vintage Boxing Gym. There, he is responsible for the online presence of the gym as well as VBG’s sister companies (River City Promotions, The Recovery Room, Ashenelli Boxing, Guardian of the Gloves).
In addition to the management and execution of ad campaigns, James also handles their graphic design for upcoming fights. Shown here are some of his works.
Vintage has allowed James to wear many hats in the marketing sphere, including website building, Shopify management, Meta and Google ad creation, photography, and more. This constant flow of tasks is the exact type of challenge that he finds interesting and engaging and is always glad to bring to his personal practice.
RED FIGHT & BLUE – Nov 2025
Firefighters and Police Boxing for Charity
(ADOBE SUITE, PHOTO, VIDEO)
RED FIGHT & BLUE is a charity boxing show from River City Promotions with two professional fights featuring an amateur undercard in which RVA Firefighters fight RVA Cops to raise money for Guardian of the Gloves, the Children’s Hospital of Richmond, and the American Kidney Fund. Content was planned throughout the month, including hype reels, fighter infographics, posters, and more. Without having fights confirmed until the last week, material was developed around hype for the theme and charity aspect above all else. More information can be found at the River City Promotions website.
VINTAGE BOXING GYM
Boxing for Everyone
(ADOBE SUITE, PHOTO)
Vintage Boxing Gym is providing top-notch boxing instruction to anyone and everyone in the Richmond area. Advertising is made to demonstrate VBG’s commitment to quality fitness facilities and coaching to all demographics. Content is developed for Meta and Google advertising, including social media ads, Performance Max campaigns, programmatic advertising, etc.. Advertising is made with print and digital media in mind. More information about Vintage can be found on the Vintage Boxing Gym website.
RIVER CITY FIGHT NIGHT – Sep 2025
Professional Boxing for Charity
(ADOBE SUITE, PHOTO)
RIVER CITY FIGHT NIGHT is a charity boxing series from RIVER CITY PROMOTIONS. The September show featured three amateur bouts and two professional boxing matches. Proceeds go to Guardian of the Gloves. Content was planned throughout the month leading up, including exhibition fighter highlights, posters, and more. Without having fights confirmed until the last week, material was developed around the charity aspect above all else. More information can be found at the River City Promotions website.
JAMES KISCADEN 